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The platform is rolling out a new feature that enables them to cut down on the volume of AI-created videos appearing in their streams. This step comes as the platform revealed that it currently hosts over 1 billion AI videos.

Pilot Phase and Launch

The new functionality is in a pilot phase over the following weeks before a widespread launch. This development comes amid a increase in AI content, fueled by new AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the quickest rising channels on another major platform exclusively feature content made by AI. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often nonsensical or dreamlike.

“We know from our community that a lot of users appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, depending on their own choices,” stated a platform representative.

AI on the Platform

The platform disclosed that there are presently 1.3 billion videos on its app identified as made with AI. Overall, more than 100 million pieces of content are added to the platform each day, making AI-generated material a limited percentage of its total content library.

Customizing Your Feed

Viewers will be able to reduce or increase the volume of AI content they see by accessing the content preference feature in the application and selecting AI-made media. Other topics that currently be modified under the tool include politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s guidelines mandate users to identify lifelike artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

In addition, the app will now apply an artificially created watermark to content produced via its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is aimed to stop users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The platform is also establishing a two million dollar awareness program for experts and groups to create learning resources about ethical AI use. This program will assist educational bodies focused on teaching computer science.

Content Safety Approach

The video-sharing app has defended its content review process, amid debate over intentions to make redundant hundreds of safety staff in Britain. TikTok is set to eliminate hundreds of positions in its content moderation department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.

A trust and safety lead stated that people-led review would still have a role, but AI can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. The platform stated a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.

It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”